Published by Taylor Financial Group (for women)
Recently, the Wall Street Journal created a great video series called “Drawing the Future” where experts from different fields talk about how their industries are going to change in the future. One such video called “Drawing the Future of Shopping with Michael Rubin” was fascinating because of all the parallels we noticed between the future of shopping and the future of financial advice (and many other businesses). In the video, Michael Rubin, CEO of the e-commerce retailer Kynetic, described how the retail experience has changed over the last 20 years and continues to change due to the influences of technology. He stated that in the future there will be fewer stores and more e-commerce, which will be more convenient for customers because it means that they can buy products 24/7 from the comfort of their own home. And indeed, we are already seeing that in our own lives. However, technology is not just influencing the retail industry, it is also influencing the financial advisory business (and many others) by increasing efficiency and convenience for clients. For example, the advice that Taylor Financial Group provides has become more accessible to clients, as we communicate with our clients via phone and email more than ever. Gone are the days where you had to physically come into our offices to ask a question or have a meeting, as we now communicate with our clients and hold meetings over GoToMeeting! Moreover, we only expect these GoToMeeting meetings to become more common for prospects and clients who have especially busy schedules or live out of state.
Additionally, the Wall Street Journal stated that smaller stores need to offer specialization and differentiation to compete with big online retailers like Amazon. One way for smaller businesses to differentiate themselves is to focus on providing a great experience and excellent service to their clients. For example, the gourmet olive oil store Oliver Twist provides a great experience by allowing customers to sample their wide variety of fresh extra virgin olive oils and other gourmet delicacies (and take it from us, they are delicious)!
Meanwhile, technology is allowing Taylor Financial Group to provide each of our clients with more sophisticated and personalized advice as we are able to offer more than 60 different planning services, all of which are highly customized to meet a client’s needs.
This type of planning provides additional value to our clients, who are then helped with all their financial needs, from investment management to estate planning to tax planning. All in all, it was fascinating to learn about the future of shopping and compare that to the bright future of financial advice and Taylor Financial Group, and we highly suggest that you watch the video yourself!
Drawing the Future of Shopping with Michael Rubin, Wall Street Journal, 6/14/18
Securities offered through Cetera Advisor Networks LLC, Member FINRA/SIPC. Investment advisory services offered through CWM, LLC, an SEC Registered Investment Advisor. Cetera Advisor Networks LLC is under separate ownership from any other named entity.
