Why “Shopping Small” is the Way to Go

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Published by Taylor Financial Group

As a small business owner and woman, I am all about supporting other women-owned small businesses. There is something special about shopping small and it’s one of the many reasons I am so excited for my good friend, Marianne Krantz, who is following her dream and opening up Olive-R-Twist, an olive oil and gourmet food store in Ridgewood, NJ.

Here are some reasons why you should shop small:

They’re one of a kind.

Sure, we all love to go to the big stores where everything is so predictable, but can you imagine what it would be like to live in a place with nothing but strip malls of the same generic shops? Small businesses thrive by adding to the vibrancy and uniqueness of a community. It would be tough for charming boutiques or the mom and pop ice cream parlor around the corner to stay afloat without your business. Of course, you can buy olive oil and gourmet foods in a number of places, but it’s the uniqueness and quality that you get from shopping at a place like Olive-R-Twist that makes it worth it.

Small businesses provide better customer service.  

Small business owners strive to survive and one of the biggest advantages they have over large retailers is the ability to provide more personal, hands-on, and memorable customer service. For example, every time I visit Olive-R-Twist, they have the best samples of gourmet foods, olive oil and vinegar which all make the experience amazing. Believe me when I also say my team and I dedicate ourselves to making sure every client is receiving the best advice for their situation. This is difficult for larger companies to do, because there are too many people for everything to be personalized. Personalization truly makes all the difference and is one the great qualities I noticed about Olive-R-Twist.

Small businesses give back and create a sense of community.

Small businesses go beyond writing a check to a local cause. They’re more likely to develop partnerships and strengthen ties with people in the neighborhood. For example, my firm was a Silver Sponsor of the Ramsey “Sprint for our Schools” 5k. Besides being a sponsor, my firm and some of our clients actually participated in the race. It was nice to interact with others in the Ramsey community, get in a workout, and support a great cause! It was a win-win in my book.

Melinda, Caroline, me, and Grace!

So, don’t forget; small can be big! And, while we may be a small business, our team is mighty and we are always ready to assist you.

And be sure to check out Olive-R-Twist! Tell Marianne that we sent you!

Olive-R-Twist Purveyors of fine extra virgin olive oil, balsamic vinegars, gourmet foods, and custom gifts!

Olive-R-Twist Contact:

34 Wilsey Square, Ridgewood, NJ 07450

(201) 882-1515


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